The Science of Self-Determination: Why Your “Why” Matters

Self-Determination Theory (SDT) is one of the most widely studied frameworks in psychology for understanding what keeps people motivated over the long term. Developed by psychologists Edward Deci and Richard Ryan, SDT shows that we thrive when three core psychological needs are met:

1. Autonomy – Feeling that we’re making choices for ourselves, not because we “should” or because someone else is pressuring us.

2. Competence – Believing we have the skills, knowledge, and ability to succeed — and seeing ourselves improve over time.

3. Relatedness – Feeling connected to others, supported, and part of something meaningful.

   
   

When these needs are fulfilled, our motivation comes from the inside (intrinsic motivation) rather than from guilt, fear, or external rewards (extrinsic motivation).

Why This Matters for Empower 360

Declaring your “why” is more than setting a goal — it’s creating a personal anchor that naturally meets all three of these needs:

• Autonomy: You choose what matters most to you, which keeps you committed even when life gets busy.

• Competence: Your declaration reminds you of your growing strengths and the progress you’re making.

• Relatedness: Sharing your declaration in a supportive community reinforces connection and accountability.

  
  

Practical Takeaway

A “why” that’s tied to your values will always be stronger than a “why” built on pressure or trends.

• If your “why” feels heavy, you may be leaning on external expectations.

• If your “why” feels light but powerful, you’re tapping into intrinsic motivation — and that’s what makes habits stick for years, not weeks.

  
  

In short: Self-Determination Theory confirms what your body and mind already know — when you choose your goals from a place of autonomy, competence, and connection, you don’t have to push yourself as hard. You’ll want to keep going because it feels right.